Privacy policy

Last updated: March 25, 2026

Optimal 7 operates this store and website, including all information, content, features, tools, products, and services related thereto, in order to provide you, the customer, with a personalized shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

 

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies or can reasonably be associated with you or another individual. Personal information does not include anonymized or de-identified information that cannot reasonably identify you.

We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including name, billing address, shipping address, phone number, and email address.
  • Financial information, including credit/debit card numbers, payment details, billing information, and transaction details.
  • Account information, including username, password, security questions, preferences, and settings.
  • Transaction information, including items viewed, added to cart, wishlist, purchased, returned, exchanged, or cancelled.
  • Communications with us, including customer support messages and inquiries.
  • Device information, including IP address, browser type, network connection, and unique identifiers.
  • Usage information, including interactions with the Services, browsing behavior, and engagement patterns.

 

Sources of Personal Information

We may collect personal information from:

  • Directly from you, when you create an account, use the Services, or contact us.
  • Automatically through the Services, using cookies and similar technologies.
  • From service providers, who process data on our behalf.
  • From partners or third parties.

 

How We Use Personal Information

We use personal information for the following purposes:

  • Providing, Personalizing, and Improving Services. To process orders, payments, returns, exchanges, manage accounts, remember preferences, and personalize your shopping experience.
  • Marketing and Advertising. To send promotional communications and show personalized advertising based on your activity and purchases.
  • Security and Fraud Prevention. To detect and prevent fraudulent, illegal, or harmful activity and secure user accounts.
  • Customer Support and Communication. To respond to inquiries and provide assistance.
  • Legal Compliance. To comply with applicable laws, regulations, and legal requests.

 

How We Disclose Personal Information

We may disclose personal information to:

  • Service providers (payment processors, IT, analytics, customer support, shipping, cloud storage).
  • Marketing and advertising partners.
  • Affiliates within our corporate group.
  • Third parties with your consent.
  • Legal authorities when required by law.
  • In connection with business transactions (e.g., merger, acquisition, insolvency).

 

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies.

 

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us for deletion.

 

Security and Retention

No system is completely secure, and we cannot guarantee absolute security of your data.

We retain personal information only as long as necessary for providing Services, legal compliance, dispute resolution, and enforcement of agreements.

 

Your Rights and Choices

Depending on your location, you may have rights including:

  • Access your personal data
  • Request deletion
  • Request correction
  • Data portability
  • Opt out of sale/sharing or targeted advertising
  • Manage communication preferences

We may verify your identity before processing requests.
You may also unsubscribe from marketing emails at any time.

 

International Transfers

Your personal information may be transferred and processed outside your country of residence, including outside the EEA and UK. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

 

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

 

Contact

If you have questions or wish to exercise your rights, you may contact us at: help@optimal7.com. For data protection purposes, we are the data controller of your personal information.